SEO & Performance
Next.js SEO Services
Next.js gives you the tools for strong SEO — the Metadata API, built-in sitemap generation, server rendering — but a site can still be built on Next.js and have real SEO problems if those tools aren't used correctly. This service is specifically for Next.js sites: auditing and fixing metadata, rendering strategy, and structured data at the framework level.
Because I build Next.js applications directly, I can implement fixes in the codebase rather than handing over generic recommendations.
What Gets Reviewed
- checkMetadata API usage — are titles and descriptions actually unique per page, or duplicated from a default
- checkRendering strategy per route — is content statically generated where it should be, or unnecessarily client-rendered
- checkSitemap and robots.txt configuration
- checkStructured data coverage for the page types that support it
- checkImage optimization and Core Web Vitals
- checkCanonical URL handling, especially for pages reachable via multiple paths or query params
Common Next.js-Specific Issues
- arrow_rightPages accidentally rendered fully client-side, hiding content from crawlers that don't fully execute JavaScript
- arrow_rightMissing or duplicated metadata because generateMetadata wasn't implemented per route
- arrow_rightNo sitemap.ts file, or one that's out of sync with the actual routes
- arrow_rightImages not using next/image, missing width/height and causing layout shift
Frequently Asked Questions
Is this different from your general technical SEO service?add
Same underlying discipline, focused specifically on Next.js's tools and common pitfalls — the Metadata API, App Router rendering decisions, and sitemap file conventions — rather than a framework-agnostic audit.
Can you fix SEO issues without a full redesign?add
In most cases, yes — metadata, sitemap, and structured data fixes are usually implementable without touching the visual design, since they live in the framework's data and configuration layer rather than the UI.
Do you set up Search Console and monitoring?add
Yes — verifying the property, submitting the sitemap, and reviewing coverage reports afterward to confirm indexing issues are actually resolved.