Services
Website Redesign Services
A redesign is a rebuild with existing search rankings, existing traffic, and existing customer expectations attached — the parts that go wrong on a redesign are almost always about what got lost in the migration, not the new design itself. I treat URL structure, redirects, and metadata as first-class parts of the project, not a checklist item at the end.
This covers both visual redesigns and full platform migrations — moving off an aging CMS or theme onto a faster, more maintainable stack.
Problems This Solves
- arrow_rightAn outdated design that no longer reflects the business or converts visitors well
- arrow_rightA site built on an old CMS or theme that's slow, hard to update, or has accumulated plugin bloat
- arrow_rightFear of losing search rankings during a rebuild, which keeps businesses stuck on infrastructure they've outgrown
- arrow_rightA site that isn't usable on mobile or fails basic accessibility checks
What's Included
- checkFull site audit — content inventory, current rankings, and technical issues
- checkURL mapping and 301 redirects from old to new structure
- checkRebuild on modern infrastructure (React/Next.js)
- checkMetadata, sitemap, and structured data carried over and improved
- checkPerformance and Core Web Vitals pass before launch
- checkPost-launch monitoring for ranking or traffic drops
How I Work
- Audit the existing site — every indexed URL, current rankings, and what's actually driving traffic
- Map every old URL to its new equivalent before building anything, so redirects are planned, not improvised
- Rebuild the site with the new design on the target stack
- Set up 301 redirects and verify every mapped URL resolves correctly
- Launch, then monitor Search Console for crawl errors or ranking changes over the following weeks
Technology Stack
- arrow_rightNext.js / React
- arrow_rightTailwind CSS
- arrow_rightRedirect and sitemap tooling
- arrow_rightGoogle Search Console monitoring
Suitable For
Businesses with an outdated site that's holding back conversions, and anyone migrating off WordPress, Wix, or a legacy custom CMS onto faster, more maintainable infrastructure without wanting to lose the search visibility already built up.
Frequently Asked Questions
Will a redesign hurt my search rankings?add
It can, if URLs change without redirects or if content gets thinner in the rebuild — those are the two most common causes of ranking drops after a redesign. Careful URL mapping and 301 redirects for every existing indexed page is the main defense against that.
Do you keep the same URLs?add
Where possible, yes — it's the simplest way to protect rankings. When URLs do need to change (a genuinely better structure, a platform migration that forces it), every old URL gets a 301 redirect to its new equivalent.
Can you migrate off WordPress?add
Yes — content gets extracted from the WordPress database or export, and rebuilt on the new stack with the same URL structure and metadata carried across.
How long does a redesign take?add
Depends on site size and how much content needs auditing and migrating; a content-heavy site with hundreds of pages takes meaningfully longer than a small marketing site, mostly due to the URL mapping and content migration work, not the build itself.